Importance of a Video Marketing Strategy in the Digital PR World

 The fact is that having a video marketing strategy in the digital PR world was never that important than it is today.

Importance of a Video Marketing Strategy in the Digital PR World



Video marketing has become one of the most powerful forms of marketing on the planet, which shouldn’t come as a surprise. YouTube alone gets millions of views every single day. Other social media platforms have started to cash in on this trend too. The fact is that having a video marketing strategy in the digital PR world has never been more important than it is today.

Why are Videos so Popular?

We all know the saying that “A picture is worth a thousand words.” If that is true, then a video would be worth a million words. Video marketing goes way beyond just creating fancy jingles to sell products. It has been adapted for today’s market as a way to present instructional videos, give out free information, build trust with a target market, and even providing live testimonials. There is an abundance of video marketing strategies that can be adopted by businesses.

Video marketing is a simple concept on the surface but creating the perfect video marketing strategy can be quite complex. The bottom line is that all videos must engage the audience.

The Importance of a Video Marketing Strategy in the Digital PR World

Now let’s look at what makes a video marketing strategy so important.


Customers Trust Videos More Than Text

Videos are more complex, making them more difficult to produce. So, a business that invests the time and money into putting together a compelling video is going to be seen as legitimate. Videos are also able to get to the point more quickly than text. Readers cannot skim through a video as they can text.

Videos Boost Conversions

Landing pages that contain a video have an 80% higher conversion rate. There are a lot of different studies that show videos will greatly boost conversions. They keep people on a website longer and make a great first impression, assuming the video is a good one.

Videos Boost Search Engine Optimization

Cisco predicts that 80% of all internet traffic is going to be pulled by videos by the year 2021. Search engines understand that users love videos, so they are going to continue rewarding websites that contain them. In short, having videos gives your website more authority in the eyes of search engines so they will reward you with a boost in ranking.

People Watch Even more Videos on Mobile Platforms

People are always on their phones, so it’s no surprise that videos are becoming more popular on mobile platforms. However, these same users are not as likely to read a lot of text, so to effectively tap into this vast audience, videos are the way to go!

Mobile Video Marketing is the Key to the Future

Videos should be fast-paced to keep up with a rapidly moving world. A person might only have a few minutes to watch your video, so make sure it’s quick and straight to the point. Some companies create elevator pitches that introduce a new product or service. Whatever the case, a video must grab the viewer’s attention within 10 seconds, or they will move on.

How to Create the Perfect Video Marketing Strategy

There’s no doubt about it – video marketing is valuable for all business. So now you’re probably trying to figure out exactly how to go about creating the perfect strategy. Let’s lay it out in five easy steps.

#1: Define the Goal of your Video Marketing Strategy

A video marketing strategy that does not have well-defined goals is going to struggle. Don’t make the goal of your video marketing strategy to “sell more products.” We all know that’s the true end game, but it cannot be the sole purpose of your videos. The goal should be to entertain and educate your audience. If you accomplish this, then they will buy from your business. Answer these questions:

  • Who is your target market?
  • What makes them like and share videos?
  • What kind of content can you create that they need?

#2: Determine the Topic of Videos

People are openly searching for videos to help them, so to get yours at the top of the list; you need to make them easier to find. You must lay out clear video titles and then create videos based on those titles. SEO for videos starts in the development phase.

Planning keywords is just as important for videos as it is for blog posts. Place them in your title, description, and tags.

#3: Decide Who will Develop your Video Content

Creating Videos In-House: Developing your videos is tricky and requires a high skill cap. Videos must be of high quality and entertaining. Keep in mind that a low-quality video will drive away customers.

Delegate: Leaving it to professionals might be the more expensive option, but it’s also the only way you can guarantee the highest quality videos.

#4: Perfect the Call-to-Action

Perfecting a call-to-action is essential to the success of any video marketing strategy. A call-to-action is the part at the end when you tell the audience exactly what you want them to do after watching the video. You must tell them in clear terms. If a new video is struggling with conversions, then it probably lacks a clear call-to-action.

#5: Choose Distribution Outlets

You must find the right audience for your videos. This means getting your video onto as many platforms as possible. Some required outlets include:

  • Your business website
  • YouTube
  • Social media like Facebook and Google Plus.

Quality is everything!

Most businesses are better off delegating this important task since producing a low-quality video can have disastrous results. With more than ten years of experience in creating high-quality videos, Video Caddy is a great choice! Not only are videos guaranteed to be high quality, but their turnaround times are groundbreaking!

When choosing to work with Video Caddy, you gain access to a plethora of benefits not offered by other video producers.

Whatever you choose, make sure that your videos are clear, concise, and that they end with a clear call-to-action.