Peaks in business are achieved through hard work, with the help of luck, and you can embody a non-standard and fresh idea that will give the desired result. It is not enough to invent something of your own, you need to find a place and time where to put the idea. Far from all of them are shooting, however, there are many interesting and unusual business projects in Europe and the USA, which, by the way, did not require large start-up capital. To create your own original business, you need to have an open mind, which will not interfere with the processing of a risky and unpromising idea for others. But unusual types of entrepreneurship have their own advantages – this is a low threshold for entering a business and the absence of competition in its niche. Let us tell you about the ten most original ideas of small business that were implemented abroad and try to assess the prospects for possible applications in our country.
Socks by mail. This project was implemented by Mami Lichti and Marcel Roth, his clients were entrepreneurs and managers of various levels. Businessmen decided that the idea of selling socks in the mail could bring them success. According to unofficial data from 1999 to 2006, their company sent out about 120,000 pairs of socks to 25 countries. The annual turnover of the company is neither more nor less than 1.5 million dollars. It all started since 1994. Then the Swiss Lichti, who had already received a diploma by that time, worked in an advertising agency. Once he had a conversation with Japanese partners in the tea room, where he was required to remove shoes by etiquette. To Samy’s shame, it turned out that he had holes in his socks, and he also had unpaired socks. He had to sit in an uncomfortable lotus position, so that the partners and the bosses would not see his shame. A month later, an enterprising Swiss designed the idea, which later gave start to his business. He decided that socks can be sold on the Internet, through a subscription. His friend, Marcel Roth joined the project and the company “BlackSocks” (“Black Socks”) was created. Initially, it was not about choosing the color for accessories, it was possible to buy only socks or socks in black. Then a subscription was made, and customers received socks using gift-wrapped mail. People themselves chose the frequency of delivery – three, four or six times a year. Each set consisted of three pairs, and the annual fee ranged from 69 euros. The rather high price was due to high quality products – socks were made in the north of Italy, using the highest quality yarn. The described business idea is applicable, in principle, for any product. However, in our conditions, it will be difficult to implement it, since the mail can hardly deliver the goods to the house, and it’s hardly possible for anyone to stand in lines to receive a parcel with several pairs of socks.
Selling optimism. Berto Jacobs and his brother John decided that a positive attitude towards life could also be sold. To do this, they created a clothing brand Life is good. Initially, in 1984, a logo with the slogan was printed on 48 test T-shirts, and clothing was sold in Boston straight from the van. After 45 minutes, the party sold! The brothers realized that inspiring people with optimism could be the key to wealth. Today, the products of the brand Life is good is sold only in the US in 4,500 retail outlets, it can be found in 27 countries. The number of branded stores reaches hundreds. In the assortment today, many product groups, ranging from jewelry and hats, ending with bedding for dogs. The company’s profit in 2007 alone amounted to an “optimistic” $ 100 million. In our country, it is hardly possible to earn serious money on such slogans. Firstly, they are used quite a lot in existing advertising campaigns, and secondly, the majority of consumers are under the pressure of domestic and political realities in order to discard them and simply enjoy life.
Global key hanger. The name of the company’s founder remained unknown, and the amount of NewYourKey’s earnings is unclear. This New York office organized its business not so long ago, for a small annual fee, copies of customers’ keys are stored in a secure cell, which can be delivered to them within an hour, regardless of their location and time of day. To provide additional security from customers require a photo, name and password, this will prevent attackers from getting to their keys. Specialists estimate positively the organization of such a business with us, because the keys are often lost, and opening an apartment by licensed professionals is quite expensive. It is only necessary to enlist the license and the support of law enforcement.
Female team. The turnover of the company Kerry Killing reaches a half million dollars a year, the owner of the business itself is preparing to launch its own franchise program. The company “A woman’s touch” fulfills a whole range of orders. This is not only painting and plastering, but also plumbing, carpentry, electrical work. The peculiarity of the company’s work is the fact that the order is carried out exclusively by women, highly qualified, courteous and reliable. Once Kerry Killing worked at an investment bank, it was there that she once realized that the female team working in the male field of activity would stand out noticeably, and was simply doomed to success. The founders reasonably decided that many female clients feel comfortable trusting repairs to the fairer sex. As proof – enthusiastic reviews about the effective work, cleanliness and punctuality of employees. “A woman’s touch” offers services not only for the repair of buildings, but also for their construction, starting with the preparation of the project and its coordination, ending with communication and decoration. Even the care of the delivery of the necessary materials falls on the female shoulders. True, on the company’s website, in the information about the team, two men appear – an accountant and a builder. And the co-owner of the company is also a man. Hardly a similar idea could have arisen here, it is not surprising that America became its homeland, where much attention is paid to emancipation. Our women do not need to prove anything, and some types of work still require physical strength.
Filling players. When one of her acquaintances turned to Katri Kane and offered her to fill the memory of her iPod for $ 500 by digitizing a collection of CDs, she realized that this could be her business idea. Soon there were two more willing, and the starting capital was made up. Soon, Katherine was able to publish her prices of $ 1.75 for each digitized disc and $ 1.5, if the number of those from the customer exceeded $ 50. Today HungryPod’s profit has already exceeded $ 100,000. With the growing number of digital media, this idea may take root in our company. Of course, the cost of the service should be noticeably lower, and it should be clarified whether disc copying will not be treated as illegal replication of licensed products.
Coach at home. America is full of obese people who are just too lazy to go to the gym, someone is tormented by complexes or there is not enough time for it. Lauren Lauper from Georgia launched her unique project “Your Mobile Gym”, the purpose of which was the opportunity for lazy or busy women to do sports. Clients just need to make one call and a professional trainer, by the way, a woman will come directly to the house and conduct an individual training session. In specially equipped buses, the company has all the necessary sports equipment, and it is there that it is proposed to conduct classes. The idea of calling an instructor at home is also embodied in our country, especially since many country houses are already equipped with their gym and swimming pool. A competent specialist could organize a training session without simulators, so that the transportation of equipment could be refused.
Mobile feng shui. Business Paul Darby delighted fans of Feng Shui around the world. They launched the phoneshui site, which united 38 million people with mobile phones and ancient Chinese teachings. On the portal, you can learn how to get positive energy using mobile and its fenshuizatsii. Darby argues that even the personal settings of the phone can affect the host’s energy by telling a lot about him. Visitors are encouraged to improve the flow of positive energy by making the appropriate settings in the phone. According to Paul, he is the “ambassador of peace”, making the life of phone owners more harmonious. Some mobile sellers are involved in the process, supporting the resource. It would hardly have been possible in our country, the popularity of Feng Shui is falling away for “no,” while users are looking for additional savings on communication services, although the services of the “mobile horoscope” are still in demand.
Doctor on the Internet. This service is introduced by Jay Parkinson for those who want to save on their health. Medical services in the States are quite expensive, here is a Brooklyn doctor and decided to use modern technology to communicate with patients. He does not have an office as such, he is advised by a doctor via e-mail or via videoconferencing. A 31-year-old doctor can come to the patient’s home or work only if absolutely necessary. The services of a virtual doctor cost $ 500 a year, the fee includes regular consultations on the Internet and two visits to the patient. So it turned out that in the arsenal of the doctor are not only medical instruments, but also a laptop with an iPhone. However, our doctors say that one can hardly count on remote qualified assistance. The patient risks in case of a serious disease in time not to reveal it, continuing to drink tea with raspberries. We also have lazy or advanced patients, but will there be a doctor who agreed to take on additional responsibility?
Heavenly messages. The dynasty of the Stinis works closely with both large corporations (Kodak, Budweiser) and private clients. The net profit of Skytypers in 2005 amounted to almost $ 3 million. The business is built on the fact that airplanes draw entire advertising messages in the sky. In this case, special devices are used that release steam streams, which are used to form letters. Each of them is at least 400 meters high. To display one character takes only 4 seconds, company executives claim that the giant inscription will be seen by 2 million people. Stinis Air Service operates only 7 months a year and is based in the eastern United States. The price of the service is not fixed, an inscription of 20-25 characters costs at least 2.5 thousand dollars. We could hardly have earned millions on such advertising, especially in many places flying over the city is completely forbidden. And the customer is not always ready to use such non-standard methods to promote his product.
Sale of pixels. British student Alex Tew unexpectedly became a millionaire after he created his website milliondollarhomepage.com, which quickly became popular, and began selling pixels from it to advertisers. The price for a point was only 1 dollar, in 2006 a young man opened a new resource Pixelotto with the same purpose. However, now the price of a pixel has already been twice as high. Most of all the place has been bought by the site lastminute.com, which paid for it 20 thousand dollars. The resource visitors themselves have the opportunity to earn money by participating in the lottery. To do this, you need to register on the site and click on 10 ads daily. The author promises that after the full sale of all points a prize of one million dollars will be drawn, which will go to the most active and lucky visitor. This idea is valuable because it attracted a large number of people at low cost for advertising. However, will our advertisers be able to take seriously the opportunity to glorify themselves for the meager price? In addition, not everyone is aware of the possibilities of advertising on the Internet, and coverage in our country is still not the same as in Europe and the USA.